Global smartphone shipments grew by 1% year-over-year in Q2, despite several economic challenges including tariff volatility, inflation, and weak demand in China. Samsung led the market with 58 million shipments (19.7% market share), driven by the Galaxy A36 and A56. Apple followed with 46.4 million shipments (15.7% market share), experiencing growth in emerging markets but a decline in China. Xiaomi held third place with 42.5 million shipments (14.4% market share). Vivo and Transsion rounded out the top five brands. The growth in shipments indicates potential market expansion despite economic uncertainties.
Samsung led the way with an estimated 58 million shipments and a 19.7% market share, largely driven by the recently launched Galaxy A36 and Galaxy A56 models.
Apple came in second place with 46.4 million shipments and a 15.7% market share, seeing double-digit growth in emerging markets despite a 1% drop in sales in China.
Xiaomi was the third leading brand with 42.5 million shipments and a 14.4% market share, reflecting a modest 0.6% year-over-year change.
The report indicates that despite economic uncertainties, there is a sign of positive growth in global smartphone shipments which suggests the market may expand further.
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