Connecticut is promoting itself as the Pizza Capital of the U.S. through a provocative billboard campaign in New York City, featuring messages that challenge local pizza pride. Billboards in prominent NYC locations, including Times Square, boldly assert Connecticut's superiority in pizza, inviting responses through a dedicated phone line and website. This initiative from the Connecticut Office of Statewide Marketing & Tourism aims to engage pizza enthusiasts and extend its marketing efforts to other cities known for pizza, such as Chicago and Detroit, spotlighting Connecticut's pizza-making heritage.
Connecticut has proudly declared itself the Pizza Capital of the U.S. with a provocative billboard campaign in New York, challenging New Yorkers' pizza supremacy.
The Connecticut Office of Statewide Marketing & Tourism's billboards grab attention in places like Times Square, taunting, "The Nation's Best Pizza - Not You New York."
To bolster its claim, Connecticut plans a digital campaign directed at other major pizza cities like Chicago, Detroit, and New Jersey, highlighting its rich pizza-baking tradition.
Connecticut's new billboard strategy not only promotes its pizza culture but also playfully invites debate, creating an interactive call to action for pizza lovers.
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