Connecticut's Office of Statewide Marketing & Tourism has launched an eye-catching advertising campaign, declaring Connecticut the Pizza Capital of the U.S. with billboards in key locations across New York City, such as Times Square. The billboards, which include provocative messages, challenge New Yorkers to recognize Connecticut's pizza superiority. Additionally, the campaign encourages public engagement through a phone line and online platform. With plans to extend digital outreach to other pizza-loving cities like Chicago, Detroit, and New Jersey, Connecticut emphasizes its rich pizza-making history and aims to assert its culinary identity.
Connecticut's new billboards assert its title as the Pizza Capital of the U.S., urging New Yorkers to acknowledge the state's superior pizza culture.
These eye-catching billboards are strategically placed in iconic New York locations, challenging the longstanding rivalry over who serves the best pizza.
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