Google Ads is updating its reporting for responsive search ads (RSAs) by offering detailed click and conversion data for each RSA headline. This change allows advertisers to move beyond previous simplistic labels of asset performance like "good" or "bad." Contributors Miles McNair and Bob Meijer have noted that some accounts are now able to access this comprehensive data. Advertisers can gain insights into the performance of their RSA headlines, allowing for more effective ad copy testing and optimization. To utilize this feature, users need to navigate to their campaign settings and adjust the columns to display the new data.
Google Ads is enhancing the reporting capabilities for responsive search ads (RSAs) by providing detailed click and conversion data for each RSA headline, replacing the previous simplistic ratings.
Miles McNair noted that some accounts now have full data for RSA assets, indicating a significant improvement in how advertisers can evaluate performance.
Bob Meijer expressed enthusiasm for the update, stating, "Say goodbye to the stupid 'good, best, learning' asset ratings. And say hello to granular, data-driven ad copy testing like back in the day."
To view this new data, users should navigate to campaigns, select assets, and customize columns to display the actual performance data for their RSA headlines.
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