Delta's implementation of AI pricing may increase competition in the airline sector, but it risks leading to higher prices due to lack of transparency. Informed consumer choice is essential for competition, but with less information available, customers may be exploited. The rollout could attract backlash from consumers and scrutiny from officials, as the FTC is reviewing such pricing practices for compliance with regulations. Slover suggests using VPNs to counter personalized pricing and advocates for stronger privacy laws and third-party intermediaries to protect consumer data.
Delta's AI pricing could increase competition in the airline industry, but companies might be incentivized to skew toward higher prices due to lack of transparency.
Informed consumer choice drives competition; without proper information, consumers are more likely to be taken advantage of rather than benefiting from competition.
Delta might face backlash for individualized pricing, with customers reacting to what privacy advocates describe as surveillance pricing.
The FTC is investigating individualized pricing models like Delta's, which could lead to new regulations or legislation to protect consumers.
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