If you're in Walnut Creek for two hours, the city is tracking you. Should you be worried?
Briefly

The Walnut Creek Chamber of Commerce has partnered with Arrivalist to monitor visitor movements within the city using mobile location data, aiming to improve tourism and drive revenue. This innovative approach seeks to understand how tourists spend their time, crucial for filling local hotel rooms and addressing budget challenges. The technology anonymously tracks mobile devices as they move, providing data that informs economic development strategies. With the opening of a new Hilton Garden Inn, the city hopes to attract more tourists, crucial for sustaining local businesses and financial stability.
"The Walnut Creek Chamber of Commerce has paired with Arrivalist to track visitor movements, aiming to understand and enhance tourism in the city, generating vital revenue."
"The technology collects data anonymously, using mobile location datasets to help the Chamber assess consumer behavior and attract more visitors to local hotels."
Read at www.mercurynews.com
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