Social discovery platform targets deceptive social media ads to protect users
Briefly

Social discovery platform targets deceptive social media ads to protect users
""A lot of times platforms sign contracts with big companies of advertising and are receiving advertising from companies they don't actually know, and they do not pass the guidelines too, and the companies do not know the users' age or who the users are, and therefore some of the companies are receiving deceptive ads.""
""I think we live in a world where we do not even know if something is being sold to us.""
""Wizz teamed up with AppHarbr, an ad security company, to help it flag and block potentially unsafe ads around things like gambling, sexual content, drug-related material and hate speech.""
""Wizz says more social media platforms need to enforce stricter ad guidelines to prevent harmful ads from reaching users.""
Social media platforms face increasing issues with misleading and fake advertisements. Wizz App, targeting Gen Z, has blocked 1.7 million unsafe ads from reaching users. The FTC reported $2.1 billion lost to social media scams in 2025, with Facebook, Instagram, and WhatsApp being the most common platforms for these scams. Wizz's COO highlighted inconsistent enforcement of ad guidelines across platforms, leading to deceptive ads. Wizz collaborates with AppHarbr to enhance ad security and calls for stricter oversight to protect consumers from harmful content.
Read at Spectrumlocalnews
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