"If you took away your profile image and your username, would your audience know that you were the one posting?"
"If you build a brand that relates to everything you are about and will always be about, then you're going to engage consumers who relate to that brand too,"
"Cookie Monster can talk about more than cookies, but he can never stop sounding like Cookie Monster,"
"Define your brand voice and stick to it. Your audience should recognize your style, your voice and your personality instantly."
Every social post should be recognizable without relying on profile images or usernames. A consistent, well-defined brand voice creates immediate identification and engages consumers who connect with the brand's core identity. Brand voice can cover varied topics while preserving a distinct manner of speaking that signals the source. Defining the voice clearly and applying it across style, tone, and personality enables audiences to identify the brand instantly. Consistency also prevents chasing viral moments that conflict with the established voice, protecting authenticity and long-term engagement.
Read at PR Daily
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