Jesper Brodin, CEO of Ingka Group, introduced 'banana cards' to encourage risk-taking among Ikea employees, addressing their fear of making mistakes. He shared that this idea emerged from employee feedback highlighting fears about potential consequences of errors. The initiative aims to foster a culture where failure is acceptable, thus spurring innovation and agility in a large organization. Brodin emphasizes that internal inertia and complexity pose significant threats, making it essential for Ikea to maintain an entrepreneurial spirit in a rapidly changing environment.
Fear of mistakes stifles innovation. Jesper Brodin's initiative of 'banana cards' encourages Ikea employees to take risks and normalize failure.
Brodin's 'banana card' symbolizes that it's okay to fail, aiming to create a culture that embraces risk-taking and reduces fear of mistakes.
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