"I believed growth meant saying yes to everything... I was recreating the same constant availability I had promised myself I'd leave behind when I stepped away from my job in finance."
"Instead, the opposite happened. Clients felt more supported. Projects ran more smoothly because I had the margin to think. The business grew faster once I stopped trying to do everything."
"I knew the first thing that needed to change was my availability... I just ended up half present everywhere."
"So I set office hours and communicated them clearly: I respond to non-urgent messages within 24 hours during business days."
Initially, growth was equated with constant availability and saying yes to every opportunity. This mindset led to burnout rather than success. By establishing boundaries, such as setting office hours and managing communication, the business experienced improved client relationships and smoother project execution. The founder realized that protecting personal time allowed for better focus and ultimately accelerated business growth. The shift from being perpetually available to setting limits resulted in a healthier work-life balance and enhanced productivity.
Read at Fast Company
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