Startups often neglect the promotion of their product during the crucial months leading to the launch. Public relations is significantly more effective than traditional advertising in garnering media attention. Timing is critical; once a product is launched, it loses its newsworthiness. Startups should build public relations into their pre-launch strategy, treating it as a vital component of the launch process. Providing early access to select journalists helps generate buzz and credibility, making PR a fundamental part of a successful launch plan.
PR doesn't just promote - it positions, builds credibility, and creates the kind of buzz money can't buy.
Startups that treat PR as an afterthought don't just lose media opportunities. They lose credibility, visibility and momentum right out of the gate.
Once your startup is live and quietly running in the background, it's no longer a story - no matter how brilliant it is.
Ideally, set aside at least three to six months before launch to focus exclusively on PR. The lost attention from skipping PR often costs far more than a postponed release.
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