Tesla faced a dramatic 85% drop in sales in Québec during the first quarter of 2025, registering only 524 vehicles, down from 5,097 in late 2024. This decline, particularly severe for the Model Y and Model 3, coincides with a freeze on $43 million in EV rebates initiated by the Canadian government, amidst concerns of fraud and tariff implications from U.S. policies. Despite overall EV demand continuing to grow, Tesla's issues appear tied to brand perception rather than market conditions, highlighting significant challenges for the company as it navigates these obstacles.
Tesla sales in Québec plummeted 85% in early 2025, reflecting broader challenges in Europe, coinciding with a freeze on $43 million in EV rebates.
The steep declines in Tesla registrations, especially for the Model Y and Model 3, indicate issues centered around the brand rather than the overall EV market.
The Canadian government's freeze on Tesla's rebate program, due to concerns over fraud and tariff impacts, exacerbated the sharp sales downturn experienced by Tesla.
Tesla's challenges are less about market demand—in Québec, demand for EVs remains strong—highlighting potential brand perception issues impacting sales performance.
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