Identity resolution is a significant opportunity for travel marketing, enabling brands to convert anonymous web traffic into known customers by utilizing first-party data. Travel and hospitality brands possess valuable customer relationship management (CRM) data but struggle with identifying site visitors. Focusing on real-time identity resolution can enhance personalization and allow for more effective retargeting efforts. By integrating AI-driven triggers and dynamic segmentation, brands can engage with users based on their actual behaviors. Successful brands will gain insights into both bookings and browsing behaviors, allowing them to enhance customer experiences across their marketing efforts.
The biggest opportunity is to capitalize on converting anonymous web traffic into known customers - at scale. Travel and hospitality brands have some of the largest first-party data sets due to effective loyalty programs.
By focusing on real-time identity resolution, brands can build persistent, cross-session profiles that power better personalization and enable them to retarget far more site abandoners, potentially leading to thousands of additional direct conversions.
The brands that win will not just know who's booking - they'll also know who's browsing, abandoning, and re-engaging. They'll use that insight to deliver high-performance experiences.
Tactics like abandonment retargeting are some of the highest-converting marketing touchpoints, but they remain super challenging to scale since it's so hard to identify site traffic.
#travel-marketing #identity-resolution #personalized-engagement #customer-loyalty #performance-marketing
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