#travel-marketing

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#customer-experience #digital-innovation #hospitality-industry #identity-resolution #personalized-engagement
fromThe Drum
2 weeks ago

Club Med's Richard De Villa on why customer experience should drive AI in marketing

I started my career working for the Philippines tourism board. At that time, the Philippines - and its 7,000 islands - as a destination was relatively unknown in UK and Europe. In my 10 and a half years there, I had all sorts of roles learning about the industry and learning about marketing in general. My first task was to build the website, at a time when online travel portals were pretty much in their infancy.
Marketing
Travel
fromSkift
1 month ago

Industry Insights: 4 Questions With Wunderkind

Identity resolution transforms travel marketing by enabling personalized engagement and converting anonymous web visitors into known customers.
Marketing tech
fromstupiddope.com
2 months ago

You Hired a Content Creator for Your ResortNow What? | stupidDOPE | Est. 2008

Effective travel content requires syndication and distribution, not just creation.
Influencer campaigns may fail if audience engagement is fake or misaligned with target demographics.
Marketing tech
fromstupidDOPE | Est. 2008
2 months ago

Travel Content Isn't Enough: How to Make Sure the Right People Actually See It | stupidDOPE | Est. 2008

Effective distribution is essential for maximizing the value of travel content.
Content without distribution is often ineffective, leading to wasted marketing budgets.
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