Ben & Jerry's owner stopped brand developing flavour for peace in Gaza
Briefly

Ben & Jerry's owner stopped brand developing flavour for peace in Gaza
"Ben Cohen told the Guardian that Unilever was pursuing a corporate attack on free speech by blocking the development of a special flavour in solidarity with the Palestinian people. It is understood the flavour had been approved by Ben & Jerry's independent board and first mooted about a year ago. Magnum, the group's ice-cream arm, confirmed it had not gone ahead with the board's suggestion for a Palestine product this summer."
"With an increasingly authoritarian Trump in the White House, Cohen says now is the time that companies and anyone who believes in justice, freedom and peace stands up. This is the moment when it is most needed for Ben & Jerry's to be able to raise its voice. It seems like since Trump got elected anything that Trump is against, DEI, black history, protesters' rights to free speech, all those things got censored."
Ben Cohen says Unilever blocked Ben & Jerry's from producing a special flavour in solidarity with the Palestinian people, describing the move as a corporate attack on free speech. The flavour had been approved by Ben & Jerry's independent board and was first mooted about a year ago, but Magnum confirmed it did not proceed with the board's suggestion this summer. Cohen launched a Free Ben & Jerry's campaign to persuade Unilever to sell the brand to socially minded investors who have pledged to preserve its social mission. Cohen links the decision to broader corporate censorship aligned with opposition to causes Trump criticizes. Unilever plans to spin off Magnum, but listing plans were delayed by the US government.
Read at www.theguardian.com
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