#unilever

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fromHarvard Business Review
1 week ago

How AI Assessment Tools Affect Job Candidates' Behavior

According to the World Economic Forum, more than 90% of employers use automated systems to filter or rank job applications, and 88% of companies already employ some form of AI for initial candidate screening.
Artificial intelligence
#social-media
Social media marketing
fromThe Drum
4 months ago

50% of Unilever's ad spend will go to social media. Will an influencer-first strategy work?

Unilever shifts to a social-first advertising model under CEO Fernando Fernandez, allocating 50% of media dollars to social channels and increasing influencer partnerships.
Social media marketing
fromThe Drum
4 months ago

50% of Unilever's ad spend will go to social media. Will an influencer-first strategy work?

Unilever shifts to a social-first advertising model under CEO Fernando Fernandez, allocating 50% of media dollars to social channels and increasing influencer partnerships.
more#social-media
#artificial-intelligence
Marketing tech
fromMarketing Dive
4 months ago

How Unilever's AI marketing bets are increasing production efficiency

Unilever leverages AI to produce content faster and more cost-effectively, significantly enhancing marketing efficiency.
Marketing tech
fromMarketing Dive
4 months ago

How Unilever's AI marketing bets are increasing production efficiency

Unilever leverages AI to produce content faster and more cost-effectively, significantly enhancing marketing efficiency.
more#artificial-intelligence
#social-media-marketing
Social media marketing
fromMarketing Dive
1 month ago

How Dove's first creator-led campaign paves way forward for Unilever

Unilever's new CEO is pivoting towards a social-first advertising strategy, allocating 50% of ad spend to influencers and creator content.
Social media marketing
fromMarketing Dive
1 month ago

How Dove's first creator-led campaign paves way forward for Unilever

Unilever's new CEO is pivoting towards a social-first advertising strategy, allocating 50% of ad spend to influencers and creator content.
more#social-media-marketing
#influencer-marketing
Social media marketing
fromAdweek
2 months ago

TRESemme's Paige DeSorbo Collab Gives Unilever's Influencer-First Strategy a Glossy Start

Unilever is significantly investing in influencer marketing, aiming for high ROI through strategic partnerships.
Social media marketing
fromAdweek
2 months ago

TRESemme's Paige DeSorbo Collab Gives Unilever's Influencer-First Strategy a Glossy Start

Unilever is significantly investing in influencer marketing, aiming for high ROI through strategic partnerships.
more#influencer-marketing
Marketing tech
fromAdweek
1 month ago

Unilever's Data-Driven, Social-First Future With Ryu Yokoi

CPG marketing is rapidly evolving due to AI advancements, retail media strategies, and heightened consumer expectations.
Marketing
fromFast Company
2 months ago

Exclusive: Lipton's new brand wants to be everyone's cup of tea

Lipton is revitalizing its brand identity to maintain relevance amid competition and evolving market dynamics.
#ben--jerrys
US news
fromBoston.com
4 months ago

Ben & Jerry's says CEO fired by Unilever because of his political stance

Ben & Jerry's claims Unilever fired its CEO for advocating the brand's social mission.
Boston Bruins
fromEater
4 months ago

What's Going on With Ben & Jerry's and Unilever?

Ben & Jerry's accuses Unilever of ousting its CEO due to his commitment to its social mission rather than performance issues.
European startups
fromFast Company
4 months ago

Ben & Jerry's CEO fired by Unilever over social policy views

Unilever removed Ben & Jerry's CEO due to his social mission commitment, highlighting tensions over independence.
Ben & Jerry's lawsuit claims Unilever's oppressive tactics against its social activism.
EU data protection
fromwww.nytimes.com
4 months ago

Ben & Jerry's Accuses Unilever of Firing Its C.E.O. for Political Reasons

Ben & Jerry's CEO was fired by Unilever for supporting the company's social mission, according to a federal court complaint.
fromNew York Post
3 months ago
Boston Bruins

Unilever threatens to pull funding for Ben & Jerry's Foundation as progressive battle escalates: report

US news
fromBoston.com
4 months ago

Ben & Jerry's says CEO fired by Unilever because of his political stance

Ben & Jerry's claims Unilever fired its CEO for advocating the brand's social mission.
Boston Bruins
fromEater
4 months ago

What's Going on With Ben & Jerry's and Unilever?

Ben & Jerry's accuses Unilever of ousting its CEO due to his commitment to its social mission rather than performance issues.
European startups
fromFast Company
4 months ago

Ben & Jerry's CEO fired by Unilever over social policy views

Unilever removed Ben & Jerry's CEO due to his social mission commitment, highlighting tensions over independence.
Ben & Jerry's lawsuit claims Unilever's oppressive tactics against its social activism.
EU data protection
fromwww.nytimes.com
4 months ago

Ben & Jerry's Accuses Unilever of Firing Its C.E.O. for Political Reasons

Ben & Jerry's CEO was fired by Unilever for supporting the company's social mission, according to a federal court complaint.
fromNew York Post
3 months ago
Boston Bruins

Unilever threatens to pull funding for Ben & Jerry's Foundation as progressive battle escalates: report

more#ben--jerrys
fromSilicon Canals
3 months ago

Dutch-based Vivera to acquire The Vegetarian Butcher from Unilever

Rutger Rozendaal, CEO at The Vegetarian Butcher, says, "We are very excited for The Vegetarian Butcher to be joining forces with Vivera, as it will bring the opportunity to combine our strengths and deliver even greater value to our partners and our consumers."
Berlin food
US news
fromBoston.com
4 months ago

Ben & Jerry's accuses Unilever of firing its CEO for political reasons

Ben & Jerry's accuses Unilever of firing CEO for commitment to social missions, not performance related.
Marketing tech
fromAdweek
4 months ago

Unilever's CMO Says AI Is Cutting Product Shoot Costs by 50%

Unilever integrates AI in marketing, enhancing efficiency in product shoots and reducing costs significantly.
Marketing
fromgizmodo.com
9 months ago

Elon Musk Apparently Managed to Sue Unilever Into Advertising on X Again

Unilever was dropped from X's lawsuit amid ongoing tensions in the advertising sector, hinting at possible reconciliation efforts.
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