Linda Yaccarino's departure after two years at Twitter/X highlights the challenges of managing an advertising business under Elon Musk. Musk's disinterest in the ad sector led to a struggling ad business that few advertisers consider investing in. Despite being brought in to rectify the issues, Yaccarino faced Musk's erratic behavior and an approach that alienated potential advertisers. Musk's refusal to tone down his controversial actions continued to hinder the ad business, ultimately making Yaccarino's role untenable as he failed to address advertisers' concerns effectively.
For years, Elon Musk was told that if he just toned down his behavior on his platform, he might have an easier time getting reputation-conscious brands to spend money with him. Instead, he sued them.
Rather than enumerate all of Musk's erratic approaches to advertising sales - No. 1 on the list, of course, remains his famous "go fuck yourself" pitch back in 2023.
Elon found the requests and requirements to get advertisers back to be tedious. Instead, he kept on doing what he was doing and hoped Yaccarino could clean up his mess.
It's not big enough to be a must-buy for most advertisers, and his ownership generates potential headaches for any advertiser who thinks about investing money there.
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