Applying blog SEO strategies to YouTube videos often fails due to differing algorithms. While Google rewards authority and structured content, YouTube prioritizes viewer behavior. Success on YouTube depends on metrics like click-through rate, viewer retention, and audience feedback. Recommendations significantly influence viewership, making understanding the algorithm vital. YouTube aims to determine viewer enjoyment to refine content recommendations, shifting focus away from keyword-driven tactics toward fostering content that resonates with audiences.
YouTube's algorithm prioritizes signals that indicate whether people enjoy the content. And with recommendations driving 70% of what gets watched on the platform, understanding how that algorithm works is essential to building a successful strategy.
Click-through rate (CTR) indicates whether viewers choose to watch your video or ignore it. Viewer retention measures whether viewers watch all or most of the video.
YouTube uses average view duration and average % viewed as signals to inform ranking. Likes, comments, and shares are all important signals of audience interest and engagement.
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