In 1935, English photographer Yevonde Middleton, known as Yevonde, captured portraits of high-society women portraying classical goddesses, employing groundbreaking color photography. Her work defied prevalent black-and-white traditions, expressing a belief in the vibrant potential of color. The portraits are showcased in the Getxophoto festival, emphasizing public art and community engagement. Yevonde’s series remains significant for its artistic innovation and feminist undertones, cementing her role in the evolution of photography during a pivotal time in women's rights.
Yevonde's portraits featured English high-society women as mythical deities, showcasing her innovative use of color and challenging photographic norms of her time.
Jokin Aspuru, director of the Getxophoto festival, remarked that Yevonde's work aims to transform public spaces into art environments, bringing photography into communal enjoyment.
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