Sharethrough, part of Equativ Brand, upgraded their advertising technology by migrating from Application Load Balancers (ALBs) to Network Load Balancers (NLBs) due to increasing traffic demands and high operational costs. With support from Amazon Web Services, the switch enabled Sharethrough to handle over four million requests per second while optimizing performance and reducing expenses. Previously, their ALB setup managed traffic efficiently, yet the escalating traffic volume necessitated a more scalable and cost-effective solution to maintain operational efficiency.
Sharethrough operates a real-time bidding exchange that processes over four million requests every second, requiring a solution that can efficiently handle high traffic while minimizing costs.
The migration from Application Load Balancers to Network Load Balancers allowed Sharethrough to achieve both significant cost savings and performance improvements in their ad exchange infrastructure.
#programmatic-advertising #real-time-bidding #cloud-infrastructure #amazon-web-services #cost-optimization
Collection
[
|
...
]