Media industryfromVariety1 day agoAmazon Sees 'Strong' Upfront Market, Despite Signals of CautionThe upfront advertising market shows positive signals for a healthy season despite macroeconomic uncertainties and shifting streaming commitments.
FilmfromTheWrap7 months agoCreatorverse: U.S. Ad Spend Is Down, But Not for CreatorsAdvertisers are increasingly investing in creators as ad spending shifts toward social and podcasts amid industry turbulence and AI-driven change.