Costco just revealed its entire retail media tech stack. Why?
Costco publicly disclosed its full ad-tech stack to demonstrate that retail media should be merchant-focused and primarily drive merchandise sales, not just maximize advertising profit.
Transparency will continue to dominate our industry, says MoPub
Scalable in-app standards, improved education, and reassessing app verticals and ad formats are needed to ensure brand safety, transparency, and viewable human reach.
The Transparency Gap: Blame the Game (and the Players)
Ad tech transparency without shared clarity and standardized signals creates noise; advertisers lack understanding of complex systems, hindering meaningful accountability and effective buying decisions.