#advertising-accountability

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Marketing tech
fromForbes
10 hours ago

Why Performance Has Become The New Currency In Advertising

Performance tied to tangible business outcomes has become the standard for judging marketing success in real time.
Marketing
fromDigiday
1 week ago

Ad Tech Briefing: Accountability in adland's agentic era?

AI agent-driven advertising raises accountability questions about ownership of failures, bias, mis-optimization, and mediocre output at scale.
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