Artificial intelligencefromDigiday1 hour agoWhen CMOs pay for agents not agencies: S4 Capital's AI gambitS4 Capital is replacing traditional agency roles with AI agents, automating up to 65% of agency tasks and restructuring around an AI workforce.
fromSearch Engine Roundtable1 month agoE-CommerceGoogle Ads Brand Inclusions & Exclusions Now In AI Max
fromSearch Engine Roundtable1 month agoE-CommerceGoogle Ads Brand Inclusions & Exclusions Now In AI Max
Artificial intelligencefromExchangewire3 months agoWhat does the Ad Industry Make of Meta's Ad Automaton Plans? - ExchangeWire.comMeta's full automation of advertising processes could streamline creativity but raises concerns about brand safety and diminished human input.
Marketing techfromMarketing Dive4 months agoPubMatic brings generative AI to media buying platformPubMatic's new AI-driven platform enhances control for advertisers over media spending.The platform streamlines the media buying process, leveraging generative AI for optimized campaigns.
