Marketing
fromMumbrella
1 day agoFour Seasons Condoms turns STIs into monsters in an 'unashamedly AI' campaign from Emotive
A Snapchat-led condom campaign uses AI-generated STI monsters to scare Gen Z and drive condom use amid rising STI rates.
In this episode, our managing editor Allison Schiff interviews Paul Longo, Microsoft's GM of AI in ads. They discuss the ways AI will transform advertising, from the use of AI technology to create advertising, which Microsoft is doing, to how advertising will become part of agentic AI experiences. (As a writer myself, I also enjoyed hearing him talk about experimenting with AI in some of his work as a screenwriter.)