fromThe Drum
1 day agoEmotional marketing: how to develop closer customer relationships
Mobile and digital advertisers are increasingly raising expectations around efficiency, accessibility, and convenience for consumers but for brands seeking long-term loyalty, it isn't enough just to meet needs. Marketers need an engaging long-term conversation to create meaningful, human connections with consumers. By humanizing their brand, marketers can establish deeper relationships to help set their business apart in a massively oversaturated market. Creating marketing which resonates with customers leaves a lasting impression, serving the brand well in the long-run.
Marketing

