#audience-research
#audience-research

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'I feel personally sorry for Ray' - RTE boss Kevin Bakhurst on D'Arcy departure and the mystery over who owns 60,000 artwork in Montrose

RTÉ cut Ray D'Arcy's show based on audience research, and an ownership dispute has arisen over a Gerard Dillon painting at RTÉ.

Social media marketing

fromForbes

2 weeks ago

The Powerful Psychology Behind LinkedIn Posts That Book Discovery Calls

High-converting LinkedIn posts address deep psychological triggers and specific client fears to make prospects feel seen and book discovery calls.

Media industry

fromNieman Lab

1 month ago

The 11 types of relationships that journalists have with audiences

Journalist-audience relationships are diverse, multidimensional, and require a typology to capture forms ranging from cultivating fans to coping with troublemakers.

fromInc

2 months ago

3 Smart Storytelling Secrets to Grow Your Audience Beyond Your Niche

Every industry has a story. But telling that story effectively is another story. This is especially true of niche industries, which typically cater to very specialized audiences. Growing that audience is a natural goal for every brand, but doing so while still maintaining that niche appeal can be a challenge. Fortunately, with a smarter approach to storytelling, niche brands can grow their following without losing the same brand identity that helped them appeal to their original audience.

Marketing

fromGREY Journal

2 months ago

From Content to Credibility: Win Thought Leadership

Build trust by consistently delivering a single, timely, teachable perspective that solves a clearly defined audience problem.