#beer-packaging

#beer-packaging

Stella Artois has paid homage to the Wimbledon dress code in special-edition packaging before. In 2023, retail outlets in the U.K. sold white bottles with vertical green and purple stripes, but the bottles had plenty of colorful ornamentation that wouldn't have made the cut if a player wore it on a polo shirt, like a full-color Stella Artois logo and golden text.

However, the new 10-ounce format allows for greater flexibility, making it easier to enjoy and share, particularly appealing to those looking to taste various beers in one session.