#brand-culture

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fromForbes
1 day ago

How Brands Can Engage In Culture Without Being Cringe

Culture is how people connect. And as brands work to be seen as relevant, to build relationships with their communities, and to ride the visibility wave of trending topics, engaging in culture feels like a natural way to get in front of consumers. The problem? Not every brand gets it right. Even though participating in, and especially shaping culture, can be powerful when done well, the way brands show up doesn't always deliver the impact they intend.
Marketing
Startup companies
fromEntrepreneur
1 month ago

The Modern Franchise CEO's Balancing Act | Entrepreneur

Franchise leadership requires agility and accountability to scale rapidly while preserving brand culture, mission, and trust, ensuring decisive action and clear vision.
Marketing tech
fromFast Company
5 months ago

2024 was Apple's year for advertising-or was it?

AI is reshaping brand culture across various industries, including sports and entertainment.
Brand New World explores the relationship between brands and pop culture.
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