#timing

#timing

Culture is how people connect. And as brands work to be seen as relevant, to build relationships with their communities, and to ride the visibility wave of trending topics, engaging in culture feels like a natural way to get in front of consumers. The problem? Not every brand gets it right. Even though participating in, and especially shaping culture, can be powerful when done well, the way brands show up doesn't always deliver the impact they intend.

You often won't recognize things until you are ready. No matter how much time has passed, there's still time to get high, so to speak.

Understanding the best times of day to consume weed can help align its effects with your goals-whether that's diving into creative work, staying on task during a busy afternoon, or winding down for a restful night.