#budget-allocation

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#defense-spending
more#defense-spending
fromBusiness Insider
3 weeks ago

US Air Force will shift funds from a nuclear missile program for $400 million refit on Trump's Qatar jet

The Pentagon is set to shift funds from the US's Sentinel intercontinental ballistic missile program to refit a jet gifted to the US and President Donald Trump by Qatar.
US politics
fromDigiday
2 months ago

Digiday+ Research: Programmatic ad spend loses out to email this year

"The shift in the display advertising space marks a historic change, with marketers now prioritizing email over programmatic ads, indicating a new trend in budget allocation."
Marketing tech
Brooklyn
fromBKReader
3 months ago

City to Permanently Fund 3-K And Pre-K Seats

New York City will invest $167 million in early childhood education for fiscal year 2026, highlighting a commitment to children and family support.
Marketing tech
fromModern Retail
3 months ago

CMO Strategies: Retail media continues to mature, as RMNs like Gopuff and Ulta build on their strengths

Retail media advertising is maturing, with marketers reducing budget shares allocated to it as opposed to other channels.
Growing retail media networks are leading brands to rethink their advertising strategies and demands for investment.
#local-government
more#local-government
Marketing tech
fromTech.co
5 months ago

Report: 27% of CMOs Avoid GenAI in Marketing Campaigns

CMOs face significant campaign performance challenges despite high budget investments.
Coordination issues with other teams hinder marketing execution effectiveness.
fromSan Jose Spotlight
8 months ago

Cupertino has millions to spend from Apple settlement - San Jose Spotlight

Cupertino plans to allocate $10 million to CALPERS from the Apple sales tax revenue it retained, with the remaining $64.5 million set for discussion next year.
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