Successful rebranding is not necessarily a revolution or merely a cosmetic operation. It is a transformation that is executed with precision - sometimes discreet, sometimes radical - but always driven by a strong intent.
"Every discipline and all the teams across Omnicom now have the capability to drive deeper intelligence and a deeper understanding into every part of the work that they're doing for clients."
The news of WH Smith's impending disappearance from the High Street is a devastating signal of the challenges facing traditional retailers.
Under the leadership of David McRedmond, An Post has transformed its operations in parcel delivery in response to the decline in traditional postal services.
The changes we are announcing today are a necessary part of our plans to renew and reinvigorate Morrisons and enable us to focus our investment into the areas that customers really value and that can play a full part in our growth.
The modern CFO must constantly refine strategies to adapt to industry changes, combining in-house resources with external partners and leveraging new technologies for finance functions.
"The scope of EA is changing by being extended to previously unrelated business functions. Alfabet addresses this through its strategic portfolio management offering."