#campaign-results

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fromThedrum
1 day ago

Maria Casino: Award-winning campaign 'Escape from Dull' drives 22 million brand impressions

The challenge set to Turps was that he had 12 hours to get as far away from the remote village of Dull in the Scottish Highlands, with no money, just his wits and a bag of seemingly useless items to barter with, such as a Braveheart DVD.
Online marketing
Marketing
fromThedrum
1 month ago

Launch scoops three Drum awards for Weird Fish collaboration

Launch's people-focused performance marketing strategy for Weird Fish achieved three 2024 Drum Awards by shifting from discount-reliance to brand-led campaigns, delivering 54% clickthrough rate lift and 8.6% Meta ROAS increase.
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