fromwww.housingwire.com
1 day agoThe four-step real estate listing framework for more signed agreements
The most important sale you ever make is not the house it's yourself. Before you can talk about market stats, professional fees or marketing plans, you have to connect on a human level. Rapport is about building trust and creating a sense of safety in the conversation. Think about it: would you hand over the keys to one of your most valuable assets to someone you didn't feel comfortable with? Neither would your clients.
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