#consumer-attention

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Cars
fromBusiness Matters
2 weeks ago

Seres files patent for voice-activated in-car toilet as china's EV makers battle for attention

Chinese EV manufacturers are innovating with features like a voice-activated in-vehicle toilet to stand out in a competitive market.
Marketing tech
fromForbes
4 weeks ago

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.
Marketing tech
fromForbes
1 month ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
Marketing tech
fromAdExchanger
1 month ago

The Full-Funnel Era Is Here. Is Your CTV Strategy Built To Keep Up? | AdExchanger

Connected TV is now a dominant media channel, capturing significant consumer attention and requiring strategic full-funnel advertising approaches.
Marketing
fromBusiness Matters
1 month ago

Attention is the scarce resource: what exhibitions teach us about modern marketing

Exhibitions provide uninterrupted multi-sensory engagement that captures human attention more effectively than digital channels, offering marketers rare opportunities for memorable brand impressions and higher conversion potential.
Marketing
fromForbes
1 month ago

The Death Of Rented Attention: Why CMOs Are Leaning Into Experiential

Brands are shifting from digital advertising to experiential marketing as their core strategy because digital platforms lack ownership and control, while experiential creates compounding brand assets.
Marketing
fromThe Drum
3 months ago

Agencies need to shake up the creative process if they want to compete with their 'frenemies'

Agencies must refocus on core skills—consumer insight, transformative creativity, and tenacious execution—to reclaim central client relationships amid platform dominance and rising complexity.
Marketing
fromInc
5 months ago

If Your Content Needs Explaining, It's Not Good Enough

Clarity in marketing beats cleverness: brands without established recognition must use simple, immediate messages to drive action and avoid becoming forgettable and costly.
Marketing tech
fromThe Drum
6 months ago

Madtech: 4 key challenges and solutions for marketers

Unifying martech and adtech (madtech) is required to overcome fragmentation in consumer attention, departmental silos, and measurement to improve media ROI.
Marketing
fromPR Daily
8 months ago

The Scoop: 'Roomies' is technically an ad. It hasn't had a single brand mention. - PR Daily

Bilt's comedy series 'Roomies' effectively markets without overt advertising through organic engagement on social media.
Marketing tech
fromExchangewire
11 months ago

From AI to Attention: A Final Preview of Topics at ATS Singapore 2025

ATS Singapore 2025 will explore key ad tech issues, focusing on AI and consumer attention.
Over 700 industry members expected to attend, featuring diverse speakers and topics.
fromThe Drum
11 months ago

Should you use an influencer or celebrity to promote your brand?

But maybe we're asking the wrong question.
Marketing tech
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