Content ownership unlocks core business advantages. The benefits of owning and managing your content go far beyond reducing risk. Directly controlling your creative assets unlocks powerful advantages that drive business growth, strengthen customer relationships, and ensure long-term brand strength.
"The training claim has likely been dropped due to Getty failing to establish a sufficient connection between the infringing acts and the UK jurisdiction for copyright law to bite," Ben Maling said.
Tolia emphasized a proactive approach to content protection, stating, 'If you spread your content far and wide, there's a very good chance that one of these better funded, larger companies will take all that content.'