#conversion-tracking

#conversion-tracking

Across the UK, marketers are facing a measurement gap with major business consequences. It's estimated that one in five conversions are not being recorded because of browser restrictions, like the blocking of third-party tags. That means as much as 20% of campaign performance is invisible, which makes ROI appear weaker than it is, reduces the effectiveness of AI bidding, and erodes trust in marketing data at the leadership table.

Conversions are essential for any advertising campaign, serving as the primary goals, whether they involve purchases, subscriptions, or other engagements.