#cost-per-action

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#openai #advertising #self-serve-ads #third-party-measurement
Marketing tech
fromDigiday
22 hours ago

OpenAI opens up ChatGPT ads manager to the U.S. while promising third-party measurement, CPA bidding

OpenAI has launched a self-serve ads manager, dropped minimum spend requirements, and is developing third-party measurement and cost-per-action bidding.
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