#third-party-measurement

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Marketing tech
fromDigiday
23 hours ago

OpenAI opens up ChatGPT ads manager to the U.S. while promising third-party measurement, CPA bidding

OpenAI has launched a self-serve ads manager, dropped minimum spend requirements, and is developing third-party measurement and cost-per-action bidding.
fromDigiday
11 months ago

Roblox faces growing pains as marketers start to demand more ad transparency

"There's baseline media integrations, where the media is served through their first-party ad server, and then you get data back from their first-party ad server... There's no third-party Nielsen or Comscore that is showing you what is happening."
Marketing tech
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