fromDigiday2 days agoFuture of TV Briefing: CTV ad buyers say 'the math isn't mathing' with sell-side shadiness, ad tech feesStreaming video in general, whether you buy direct or programmatic, CPMs are higher than a linear TV buy. And clients often favor cheaper CPMs.Television
Marketing techfromDigiday4 months agoStreaming TV ad rates are falling and Amazon's the anchorAmazon is lowering streaming ad costs, influencing pricing for competitors.Ad buyers pay around $40 per thousand viewers on Prime Video, similar to Netflix.
fromDigiday3 months agoMedia industryPublishers grapple with Q1 ad revenue challenges in a "buyer's market"
Marketing techfromDigiday4 months agoStreaming TV ad rates are falling and Amazon's the anchorAmazon is lowering streaming ad costs, influencing pricing for competitors.Ad buyers pay around $40 per thousand viewers on Prime Video, similar to Netflix.
fromDigiday3 months agoMedia industryPublishers grapple with Q1 ad revenue challenges in a "buyer's market"
fromRAIN News10 months agoCost of podcast advertising drops to three-year low (Libsyn Ads)In August, the average CPM for podcast advertising declined over three percent from July, reaching $21.26 for a 60-second ad spot, marking a historic low.Marketing
