#creative-leadership

#creative-leadership

I'm the creative lead of a direct-to-consumer brand in India with a background in design education and professional experience in the creative field. Over time, I've realised that my inclination toward strategy and creative thinking has helped me solve larger customer-centric problems through design and create meaningful business impact. At the same time, it has taken me a while to grasp the other side of the equation - the marketing metrics, numbers, and data that drive business decisions.

At Shinola, Bailey will oversee creative direction across all brand touch points, including paid, owned and social. Although Ruthie Underwood had previously served as chief creative officer, "This is a new role for the brand," Shinola said. "It will shape how our voice, identity, and creative strategy evolve - while honoring the creative foundation built over the past 12 years. This position will specifically oversee the brand's creative direction across marketing, campaigns and storytelling."

De Bauw and Anderson have led MAL for almost half of its existence, having started at the agency within a day of each other in 2016. Over that period, they've helped MAL expand both its global presence and the type of work it does for Apple, while aiming to raise its creative game. Earlier this year, as evidence of their achievements, Cannes Lions named Apple its Creative Marketer of the Year.