#creator-commerce

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#affiliate-marketing #influencer-storefronts #sephora #short-form-video #social-media-consumer-behavior
Marketing
fromEMARKETER
1 week ago

Consumers pick quick videos as top creator format

Most global social media users (63%) prefer short creator videos, so marketers should prioritize short-form content when working with creators.
fromSocial Media Today
2 weeks ago

YouTube Shares New Report on the Growth In-App Shopping

"Through formats like unboxings, hauls, and reviews, creators have long fostered shared shopping experiences on YouTube. In YouTube's new 'shoppable' era, these shared interactions have been transformed into a tangible reality. Today, viewers can easily browse and purchase products created or recommended by creators, reshaping the long-standing relationship between creators and their fans."
E-Commerce
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Marketing
fromEMARKETER
1 month ago

Multiple creator promos drive purchases

28% of global consumers need to see a creator promote a product three to four times before purchasing.
E-Commerce
fromRetail Brew
1 month ago

Sephora, Conde Nast announce new creator-led storefronts

Sephora and Condé Nast are launching creator-led marketplaces enabling influencers to curate shoppable storefronts and capture affiliate marketing revenue while offering on-platform checkout.
E-Commerce
fromVogue Business
1 month ago

Conde Nast to launch new creator shopping platform, Vette

Condé Nast’s Vette enables creators to launch curated marketplace storefronts where brands drop-ship and Vette manages checkout to reduce affiliate friction.
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