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Social media marketing
fromwww.cnbc.com
1 month ago

Italy investigates Sephora and Benefit over skincare marketing to children

Italian regulators are investigating Sephora and Benefit for marketing skincare products to children, raising concerns about health risks and unfair practices.
fromwww.theguardian.com
1 month ago

Italian regulator probes Sephora and Benefit over cosmeticorexia' claims

The Italian Competition Authority said it was looking into promotions for skincare products such as face masks, serums and anti-ageing creams that in some cases appeared to target girls under 10.
Fashion & style
E-Commerce
fromForbes
1 month ago

Sephora And Shopify Double Down On Agentic Commerce

Sephora integrates its app with ChatGPT for personalized shopping experiences for BeautyInsider members.
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Marketing
fromBusiness Insider
6 months ago

A K-beauty turf war is brewing in the US

U.S. beauty retailers are securing exclusive partnerships with Korean brands to capture the growing K-beauty market before Olive Young's 2026 U.S. debut.
#hazardous-waste
more#hazardous-waste
fromForbes
7 months ago

Sephora's Creator Stores Just Killed The Influencer Marketing Playbook

As retail chains scaled, the focus shifted to shelf space. The brands that occupied the most shelf space inside the store gained an immediate advantage. When shopping moved online, the fight shifted from real estate to clicks and traffic. Social commerce has fundamentally transformed the way people shop. Discovery and checkout are merging into a single cycle, creating both opportunities and chaos, which is precisely why brands need their own creator infrastructure.
E-Commerce
#creator-commerce
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Marketing
fromFast Company
7 months ago

How Sephora is taking partnerships far beyond the storefront

Sephora is accelerating sales and reach by expanding diverse partnerships, influencer programs, music and sports collaborations, and launching creator storefronts on its platform.
#rhode
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fromca.thegistsports.com
9 months ago

Sephora teams up with AUSL in latest beauty-related women's sports sponsorship

Sephora will become the exclusive beauty partner and presenting sponsor of the AUSL Championship series, showcasing its commitment to women's sports.
E-Commerce
fromWho What Wear
11 months ago

Sephora's Beauty Director Just Gave Me the Best Hacks for Y2K Model Makeup (Plus What Not to Do)

"These are the best products for smoky eyes because you never, ever get fallout," explains Razzano as he blends the Danessa Myricks Colorfix product in varying shades of light and dark across my lids.
Fashion & style
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