Crumbl rose to fame through its iconic weekly menu, which rotates cookie flavors and non-cookie desserts every seven days. The treats themselves are delicious and creative, of course, but it's that pressing feeling of limited-time-only flavors that draws in customers week after week. Now, the chain is adding yet another excitement to its menu: a so-called Secret Menu item that's unique to each location and will also rotate on a weekly basis.
One of the magical mysteries of Crumbl cookies is never knowing which cookie flavors will appear in any given week. With typically between six and eight rotating varieties revealed on Sundays, it's impossible to know which of the brand's hundreds of cookie incarnations will make a star appearance in stores, and never does a cookie stick around for two weeks in a row - until now. A new category called "Encore" desserts recently launched to much fanfare.
Customers rave, 'Loved everything about this one. The combo of flavors and the bake. Yum!' and 'Amazing. I loved everything about this. Big chunks of chocolate in the brownie with the perfect topping of marshmallow and graham crackers.'
