#customer-data

#customer-data

For a long time, I've blamed marketers for not being more technical, ceding the essential responsibilities of knowing the customer to cost-conscious and risk-averse IT and enterprise data teams.

Digital marketing has provided marketers with extensive customer engagement data from various sources such as websites, digital campaigns, and CRM systems, yet many struggle to utilize it effectively.

Piwik PRO's Shopify app delivers advanced analytics while ensuring merchant data ownership, regulatory compliance, and deep customer insights, addressing the needs of modern e-commerce.

Marks & Spencer confirms a recent cyberattack has led to the theft of customer data, although it hasn't confirmed any involvement of ransomware.

The Co-op continues to battle significant disruptions from a cyber attack, leading to empty shelves and limitations on payment options in some stores.

CRM systems centralize customer data, increasing collaboration among teams, improving customer interactions, and boosting profitability through lead conversion and better understanding of client needs.