#customer-journey
#customer-journey
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fromMarTech
1 month agoInvoca buys human intel platform Symbl.ai | MarTech
AI fundamentally changes how brands operate digitally. The combination of Symbl.ai's advanced technology and Invoca's established leadership in AI will put forward-thinking brands in a position to deliver the buying journey of the future.
Artificial intelligence
fromSocial Media Today
2 months agoTikTok Outlines Benefits for Automotive Marketers in New Whitepaper
The digital transformation has led to 'popcorn thinking,' which has indirectly shaped a non-linear journey. Potential customers navigate circular loops, freely entering or exiting any phase.
Marketing tech
fromLogRocket Blog
3 months agoLeader Spotlight: Customer experience as a non-negotiable for scale, with Nick Fisk - LogRocket Blog
The point of the PMO at AT&T was to make sure that customer experience design wasn't a one-time checkbox. We wanted to ensure that we leveraged customer insights during the entire product development process.
Artificial intelligence
#seo
Marketing tech
fromThe Drum
4 months agoBrands shouldn't treat SEO as an afterthought
SEO must be central to marketing strategies as most customer journeys begin with a search.
fromEntrepreneur
6 months agoHow to Build a Solid Go-to-Market Strategy for 2025 | Entrepreneur
In a 15-year-plus go-to-market strategy career, I have worked with hundreds of B2B companies directly, indirectly with other consultants or through any of the many accelerator programs I mentor on. During that time, I have seen a typical consistency that breaks all strategies - the lack of willingness to deep-dive research layered on poor proprietary data.
Marketing
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