#brand-loyalty
#brand-loyalty

fromAdweek

Ulta Beauty Promotes Longtime Exec Kelly Mahoney to CMO

Kelly Mahoney has been appointed as the new CMO of Ulta Beauty, bringing a decade of experience and focusing on brand loyalty and marketing initiatives.

fromCreative Bloq

3 weeks ago

Marketing

Are these the worst rebrands of all time?

fromTasting Table

1 day ago

Food & drink

These 10 Drink Brands Have Some Of The Most Devoted Fans - Tasting Table

Inside the great egg branding crisis

Egg prices have greatly increased, forcing consumers to reconsider their loyalty to premium brands.

Cars

fromFlipboard

Consumer Reports Say Avoid These Popular Cars Like The Plague

Popularity of vehicles often comes from factors unrelated to their quality.

Brand loyalty and dealership experiences heavily influence consumer choices.

Community helps drive brand loyalty, according to research

Social media marketing can enhance brand loyalty, especially through active community engagement.

Social justice

fromAxios

Shoppers are avoiding certain brands over politics: poll

Many consumers are opting out of brands due to political fatigue.

Changing DEI policies at major corporations reflect shifting consumer sentiments.

Democrats are more likely to change shopping behaviors based on political alignment.

Beer

fromiRunFar

The Runner's Relationship with Shoes

Long distance runners exhibit strong brand loyalty, and shoe preferences are categorized into three distinct consumer types.

in 2 months

The state of inclusive marketing in 2025 [new data + expert insight]

Inclusive marketing significantly boosts sales and strengthens brand preference among consumers.

Silicon Valley food

Inside the great egg branding crisis

Egg prices have greatly increased, forcing consumers to reconsider their loyalty to premium brands.

Cars

fromFlipboard

Consumer Reports Say Avoid These Popular Cars Like The Plague

Popularity of vehicles often comes from factors unrelated to their quality.

Brand loyalty and dealership experiences heavily influence consumer choices.

Community helps drive brand loyalty, according to research

Social media marketing can enhance brand loyalty, especially through active community engagement.

Social justice

fromAxios

Shoppers are avoiding certain brands over politics: poll

Many consumers are opting out of brands due to political fatigue.

Changing DEI policies at major corporations reflect shifting consumer sentiments.

Democrats are more likely to change shopping behaviors based on political alignment.

Beer

fromiRunFar

The Runner's Relationship with Shoes

Long distance runners exhibit strong brand loyalty, and shoe preferences are categorized into three distinct consumer types.

in 2 months

The state of inclusive marketing in 2025 [new data + expert insight]

Inclusive marketing significantly boosts sales and strengthens brand preference among consumers.

more#consumer-behavior

Elevating Experiences: How Immersive Venues Drive Business Growth

Successful brands focus on creating engaging, emotional experiences for customers.

Immersive experiences help strengthen brand loyalty and unlock new revenue streams.

12 Ways To Add Gamification To Your Marketing Strategy

Gamification enhances customer engagement, leading to stronger loyalty when executed effectively.

Marketing tech

Gamification is a great way to keep customers coming back

Marketing tech

Why (And How) To Launch A Branded Newsletter: 15 Expert Insights

Growth hacking

Turn customers into community members - how community transformed the Gymshark experience

fromEntrepreneur

NYC startup

How &pizza's CEO Is Staging a Comeback for the Brand | Entrepreneur

Elevating Experiences: How Immersive Venues Drive Business Growth

Successful brands focus on creating engaging, emotional experiences for customers.

Immersive experiences help strengthen brand loyalty and unlock new revenue streams.

12 Ways To Add Gamification To Your Marketing Strategy

Gamification enhances customer engagement, leading to stronger loyalty when executed effectively.

Marketing tech

Gamification is a great way to keep customers coming back

Marketing tech

Why (And How) To Launch A Branded Newsletter: 15 Expert Insights

Growth hacking

Turn customers into community members - how community transformed the Gymshark experience

fromEntrepreneur

NYC startup

How &pizza's CEO Is Staging a Comeback for the Brand | Entrepreneur

more#customer-engagement

#social-media

Understanding Social Media's Impact On Audience Engagement

Social media is crucial for audience engagement, brand perception and customer relationships.

1 week ago

Marketing

Is Your Small Brand Tired Of Expensive Ads? Try Meme Marketing Instead

Understanding Social Media's Impact On Audience Engagement

Social media is crucial for audience engagement, brand perception and customer relationships.

1 week ago

Marketing

Is Your Small Brand Tired Of Expensive Ads? Try Meme Marketing Instead

more#social-media

fromSfgate

4 weeks ago

6 Video Marketing Strategies to Increase Customer Retention

Retention is built on connection, not just satisfaction. Customers remain loyal to brands that make them feel seen, understood and inspired.

Social media marketing

fromTasting Table

The Brand Of Chocolate Most Eaten In The US Is A Name You'll Recognize - Tasting Table

Hershey's remains the favorite chocolate bar amongst Americans, with 57% reporting they choose it over newer brands, highlighting brand loyalty in a crowded market.

Silicon Valley food

fromEntrepreneur

How to Turn Complaints, Comments and Compliments Into Business Wins | Entrepreneur

According to recent statistics, when customers receive ads based on their activity, the product's revenue grows by 38% and marketing spend efficiency by up to 30%.

Marketing tech

How tariffs are reshaping long-term strategies for brands and buyers | MarTech

Consumer confidence is volatile, affecting brand loyalty and purchasing decisions amidst economic uncertainty.

Marketing tech

3 ways to turn tariff turmoil into marketing gold | MarTech

How tariffs are reshaping long-term strategies for brands and buyers | MarTech

Consumer confidence is volatile, affecting brand loyalty and purchasing decisions amidst economic uncertainty.

Marketing tech

3 ways to turn tariff turmoil into marketing gold | MarTech

Apple brand loyalty remains strong in the United States despite small decline

Apple maintains unmatched loyalty among smartphone users despite a slight decrease, with 89% opting for iPhone upgrades.

#influencer-marketing

Want To Sell Like Mr. Beast? Brands Must Build A Strong Community

Creators are not just talent; they are crucial community builders and marketing channels.

Council Post: Why Testing Before Launching Is The New Standard For Marketers And Creators

Testing campaigns pre-launch is crucial for brand success in today's fast-paced market.

Understanding emotional connection with consumers leads to better marketing outcomes.

fromMiami Herald

How creators influence every stage of the customer journey

Influencers shape the entire customer journey beyond just impulse buying.

Effective influencer marketing requires long-term relationships across all stages of the customer journey.

fromPress of Atlantic City

How creators influence every stage of the customer journey

Influencers shape the entire customer journey, enhancing loyalty beyond initial purchases.

fromAol

Marketing tech

How creators influence every stage of the customer journey

Want To Sell Like Mr. Beast? Brands Must Build A Strong Community

Creators are not just talent; they are crucial community builders and marketing channels.

Council Post: Why Testing Before Launching Is The New Standard For Marketers And Creators

Testing campaigns pre-launch is crucial for brand success in today's fast-paced market.

Understanding emotional connection with consumers leads to better marketing outcomes.

fromMiami Herald

How creators influence every stage of the customer journey

Influencers shape the entire customer journey beyond just impulse buying.

Effective influencer marketing requires long-term relationships across all stages of the customer journey.

fromPress of Atlantic City

How creators influence every stage of the customer journey

Influencers shape the entire customer journey, enhancing loyalty beyond initial purchases.

fromAol

more#influencer-marketing

Marketing tech

How creators influence every stage of the customer journey

#customer-experience

Relationships

How to build meaningful relationships with your customers - London Business News | Londonlovesbusiness.com

Social media marketing

Creating A Cohesive Brand Experience Across All Touchpoints

Relationships

How to build meaningful relationships with your customers - London Business News | Londonlovesbusiness.com

Social media marketing

Creating A Cohesive Brand Experience Across All Touchpoints

more#customer-experience

Online Community Development

A CEO's Guide To Personal Reputation Management

A CEO's online presence significantly impacts investor trust and brand loyalty.

Many leaders overlook the importance of their digital footprint.

#marketing-strategy

fromThe Business of Fashion

How Brands Keep Customers Loyal in a Polarised World

Brands must cultivate community and loyalty among consumers to drive sales in an expensive acquisition landscape.

fromBusiness Matters

User Generated Content Strategy: What You Need to Enhance Your Marketing

User-generated content fosters authenticity, enhances customer trust, and can significantly boost brand loyalty. Engaging customers as content creators reduces marketing costs.

Why the future of branding lies in experiential marketing and how you could get ahead - London Business News | Londonlovesbusiness.com

The key to standing out in competitive markets is delivering an engaging and innovative brand experience.

Online Community Development

Marketing tech

Brand apathy growing among U.S. consumers | MarTech

fromThe Business of Fashion

How Brands Keep Customers Loyal in a Polarised World

Brands must cultivate community and loyalty among consumers to drive sales in an expensive acquisition landscape.

fromBusiness Matters

User Generated Content Strategy: What You Need to Enhance Your Marketing

User-generated content fosters authenticity, enhances customer trust, and can significantly boost brand loyalty. Engaging customers as content creators reduces marketing costs.

Why the future of branding lies in experiential marketing and how you could get ahead - London Business News | Londonlovesbusiness.com

The key to standing out in competitive markets is delivering an engaging and innovative brand experience.

Marketing tech

Brand apathy growing among U.S. consumers | MarTech

more#marketing-strategy

fromWIRED

The Best Wine Glasses for Every Kind of Wine

When it comes to selecting glass stemware, the universal glass is a great starting point for both red and white wines.

Wine

Which Brands Are Most Popular With Consumers And Why

Amazon ranks as the top brand in MarketCast's Brand Fandom report, demonstrating strong consumer loyalty and engagement.

fromNew York Post

Marketing tech

Two-thirds of Americans want their childhood products to come back

Which Brands Are Most Popular With Consumers And Why

Amazon ranks as the top brand in MarketCast's Brand Fandom report, demonstrating strong consumer loyalty and engagement.

fromNew York Post

Marketing tech

Two-thirds of Americans want their childhood products to come back

more#market-research

#community-engagement

Where Poppi went wrong with vending machine misfire

Poppi's marketing stunt gained views but angered loyal supporters, showing a shift towards community engagement over celebrity influence.

Social media marketing

17 Local Marketing Strategies Small Businesses Shouldn't Overlook

Where Poppi went wrong with vending machine misfire

Poppi's marketing stunt gained views but angered loyal supporters, showing a shift towards community engagement over celebrity influence.

more#community-engagement

Social media marketing

17 Local Marketing Strategies Small Businesses Shouldn't Overlook

Is the Billion-dollar Beauty Club Still a Thing?

The definition of a billion-dollar brand has evolved from sales figures to valuations, reflecting changing consumer dynamics and market conditions.

Cryptocurrency

fromInsideEVs

Tesla's Brand Loyalty Is Crashing Harder Than Its Stock

Tesla is experiencing a significant decline in brand loyalty, with trade-ins spiking by 250% year-over-year.

fromWWD

Is the Billion-dollar Beauty Club Still a Thing?

The definition of a billion-dollar brand has evolved from sales figures to valuations, reflecting changing consumer dynamics and market conditions.

Cryptocurrency

fromInsideEVs

Tesla's Brand Loyalty Is Crashing Harder Than Its Stock

Tesla is experiencing a significant decline in brand loyalty, with trade-ins spiking by 250% year-over-year.

more#market-dynamics

#consumer-engagement

New study shows neutrality on social issues can still alienate consumers

Silence on salient sociopolitical issues can provoke backlash against companies, rather than protect their interests.

fromCity AM

7 months ago

The top five trends emerging in sports marketing in 2025

Sports marketing is essential for brands entering new markets and building trust and loyalty through major events.

The retail media boom is transforming engagement strategies for sports marketers, merging commerce with fan interactions for better results.

How brands can learn to tap into the power of fandoms

Brands can cultivate loyal fandoms by prioritizing authenticity, understanding their unique identity across channels, and recognizing diversity within fanbases.

Growth hacking

The weird and wacky marketing strategies that help Liquid Death, Taco Bell, and GoDaddy stand out

New study shows neutrality on social issues can still alienate consumers

Silence on salient sociopolitical issues can provoke backlash against companies, rather than protect their interests.

fromCity AM

7 months ago

The top five trends emerging in sports marketing in 2025

Sports marketing is essential for brands entering new markets and building trust and loyalty through major events.

The retail media boom is transforming engagement strategies for sports marketers, merging commerce with fan interactions for better results.

How brands can learn to tap into the power of fandoms

Brands can cultivate loyal fandoms by prioritizing authenticity, understanding their unique identity across channels, and recognizing diversity within fanbases.

Growth hacking

The weird and wacky marketing strategies that help Liquid Death, Taco Bell, and GoDaddy stand out

more#consumer-engagement

Interactive email is the game changer brands can't ignore | MarTech

With inbox fatigue at an all-time high, brands need more than static messages to capture attention.

Marketing tech

fromAol

5 Key Signs You're Wasting Money on Brand Loyalty Instead of Finding Better Deals

Experts explained some key signs that you're wasting money on brand loyalty when you should be prioritizing better deals.

Mental health

fromIndependent

The A-Z of being Irish: 'Going for one - possibly the greatest and most frequent lie told in Ireland'

'AA Roadwatch is the ultimate source of random Irish place names, known for its quirky location names and commuter intelligence, essential for understanding our culture.'

Food & drink

Fashion & style

fromScary Mommy

Aldi Is Dropping New Merch (Including For Their Youngest Shoppers) March 19

Aldi inspires strong customer loyalty, turning shoppers into fans eager to share unique finds.

The Business of Belonging: Tapping Into the Power of Fandom

Fandom is essential for building a loyal customer base, as demonstrated by successful companies like Weverse, Crunchyroll, and Wattpad.

Information security

fromSecuritymagazine

Proactive strategies to aid customer support during cyberattacks

Customer support plays a critical role in maintaining brand loyalty and trust, especially after incidents like cyberattacks.

Media industry