#brand-loyalty

#brand-loyalty

How do you create brand meaning that's algorithm-proof? By creating moments so meaningful that when the customer's need returns, the brand does too, without any algorithmic assistance. I call it appreciated generosity. In a marketing world increasingly optimized by AI, personalization engines and predictive systems, it's tempting to believe relevance can be engineered entirely through data. But the brands people default to, the ones they don't search for, compare or ask AI to recommend, are built through small, generous brand acts.

With over 300 locations in America, Dave's Hot Chicken sells its namesake dish - Southern-style fried chicken tossed in various spicy sauces - as well as milkshakes, fries, and chicken sliders. In an official press release, Yelp revealed that 71% of user reviews for Dave's Hot Chicken locations ranked the brand at four or five stars.

AI has threatened to displace large swaths of the workforce, and many people are scared that it will take their jobs. A certain segment of the population seems unconcerned though, and even pretty enthusiastic about it. Perhaps unsurprisingly, AI is most popular amongst the group of workers making over $100 thousand, one study has found. The study comes from business intelligence firm Morning Consult, and breaks down the fastest growing brands by income level across a variety of product categories.

Nigel Newton asserts that We are programmed deep in our DNA to be comforted by the authority and the reliability of big brand names (AI can help authors beat writer's block, says Bloomsbury chief, 27 October). Hmm. Writers tend to see that certain authors being turned by publishers into big brands is a function of our economic system rather than our genetic makeup, a process backed up by the money that publishers spend on marketing and publicity.

According to a new study by Accenture, generative AI has officially taken the lead as the go-to source for beauty recommendations-overtaking old standbys like in-store consultations, social media influencers and even trusted friends and family.

Home Depot is building a better future for the doers - homeowners, pros, renters - by making improvement more accessible and confidence easier to find. Not by marketing purpose, but by delivering it.

In an era of high churn, razor-thin 2% conversion rates, economic headwinds, and fierce competition, brands are challenged to maintain loyalty with new customer expectations.

Brands have transformed from symbols of hope and trust to false idols, with a significant disconnect between what they claim and how they operate internally.

Coca-Cola has one of the largest, if not the largest, number of Facebook followers out of all food and beverage companies in the world, with a whopping count of 108 million.

Saratoga Spring Water saw $1.8 million in earned media value after an influencer's video featuring their product went viral, increasing stock by 16%.

Hershey's remains the favorite chocolate bar amongst Americans, with 57% reporting they choose it over newer brands, highlighting brand loyalty in a crowded market.

"To engage customers effectively, businesses must understand their progression through the buying journey, focusing on touchpoints that provide relevant interactions at each stage."

When it comes to selecting glass stemware, the universal glass is a great starting point for both red and white wines.

Amazon was known for their innovation and seamless integration into everyday life, leading the rankings in MarketCast's third annual Brand Fandom report.