Why customer obsession is the only strategy that lasts
Customer obsession—deep understanding, earned trust, and accountability—drives lasting growth, higher revenue, retention, relevance, and advocacy across the entire organization.
Jeff Bezos launched his Amazon empire in a rented garage and held team meetings at a local Barnes & Noble. Now his 'everything store' is worth $2.4 trillion
Jeff Bezos transformed a humble garage startup into a $2.4 trillion global company, embodying a constant innovation mentality.