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fromSecuritymagazine
5 days ago

Rethinking Data Collection in Identity Security

As businesses continue to integrate sophisticated identity verification systems, the temptation to collect as much user data as possible grows. Unfortunately, this approach backfires. Storing excessive amounts of personal data, particularly in onboarding and KYC (Know Your Customer) flows, does not automatically lead to enhanced security. Instead, it expands the surface area for vulnerabilities and increases the potential scale of impact of security incidents.
EU data protection
Privacy professionals
fromThe Drum
3 weeks ago

Step away from 'the data buffet', marketers - why 'just enough' is enough

Privacy-led, permission-based data practices convert consumer trust into measurable growth, improving brand performance, media effectiveness, and long-term customer value.
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