Having ADHD affects executive functioning skills, those mental processes headquartered in the prefrontal cortex that are responsible for planning, prioritizing, regulating attention, managing time, and sustaining effort. In a fast-paced environment, demands on such skills can expose areas of vulnerability.
Starting with the 2025-2026 school year, New York state's Distraction-Free Schools Law prohibits unsanctioned use of smartphones and other internet-enabled personal devices on K-12 school grounds "from bell to bell."
In today's attention economy, advertising messages must vie with an ever-increasing number of stimuli to be noticed by consumers. As T.S. Eliot famously put it, we are "distracted from distraction by distraction."